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Expert marketing guides, playbooks and points of view on search, paid, social, content and technology.
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- 01Influencer Marketing Strategy & Performance MeasurementHow to Choose the Right Influencers and Measure Campaign ROI in IndiaLearn how to select the right influencers based on audience relevance, engagement and campaign goals. Explore influencer marketing costs, tracking methods and practical ways to measure ROI for Indian brands.19/10/2026 · 3 Mins
- 02Brand Awareness Measurement: Metrics, KPIs & Campaign PerformanceBrand Awareness Campaigns: How to Measure Them Without Direct SalesLearn how to measure brand awareness campaigns without relying on direct sales by tracking key metrics such as reach, branded search volume, direct traffic, social engagement and brand recall. Discover a practical framework to evaluate campaign performance, measure audience interest and understand how brand awareness contributes to long-term business growth.21/10/2026 · 3 Mins
- 03Cut Cost Per LeadHow You Can Cut Your Cost Per Lead With Performance MarketingCut your cost per lead by improving targeting, landing page conversion, and tracking together, rather than chasing cheaper clicks alone. Always judge results by cost per qualified lead, since a very low CPL with poor-quality leads can cost more per customer.14/10/2026 · 3 Mins
- 04Google Ads or Social Media Ads What Will Work For YouGoogle Ads vs Social Media Ads: Where Should a Small Business Spend First?Google Ads works best when customers already search for what you sell, while social media ads suit new, visual or impulse-driven products. Start with one channel, measure cost per lead, and add the second once results are reliable.12/10/2026 · 4 Mins
- 05Rank On Google Business ProfileHow to Rank on the Google Business ProfileTo improve your Google Business Profile (GBP) rankings and increase visibility in Google’s local map pack, focus on optimizing the three key local SEO ranking factors: relevance, distance, and prominence.07 October 2026 · 8 Mins
- 06SEOSEO in 2025: How AI is Transforming Search Engine OptimizationGoogle's AI Overviews and generative search are rewriting SEO. Learn how to optimise for AI-generated results while keeping SEO fundamentals strong.5 May 2025 · 7 min read
- 07Social MediaThe Future of Social Media: Trends Shaping Brand EngagementSocial commerce, short-form video and community-building are redefining brand success. Here's how to stay ahead.10 May 2025 · 6 min read
- 08Content MarketingContent Marketing Excellence: Creating Stories That ConvertGreat content does more than inform — it inspires action. Storytelling frameworks and distribution strategies that turn readers into customers.30 April 2025 · 5 min read
- 09Digital Marketing10 Proven Strategies to Boost Your Digital Marketing ROI in 2025Discover the latest tactics and tools top-performing brands use to maximise marketing investments — from AI-powered personalisation to omnichannel attribution.14 May 2025 · 8 min read
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