Brand Design — Spoke service
Color Theory
A colour system that’s accessible, ownable and works across every surface — not just moodboard-pretty.
- 500+ projects
- 285% avg ROI
- Senior team on account
— In one breath
Colour theory services build a functional colour system: primary + secondary palettes with named tokens, WCAG-compliant contrast pairs, dark-mode variants and usage rules for UI, marketing and print. Colour treated as engineering, not decoration.
Below: what’s included and how we work.
— What’s included
Every color theory engagement includes:
- Palette exploration
- Primary + secondary + neutrals
- Named colour tokens
- WCAG AA contrast pairs
- Dark-mode palette
- UI state colours
- Print CMYK equivalents
- Usage rules
— Frequently asked
Straight answers.
iOS/Android/browser dark mode is now default for 30–50% of users. A brand palette that only works on white looks broken in dark mode.
— Related services
More in brand design.
— Ready when you are
Talk to a color theory specialist.
Free 30-minute consult with a senior lead. We’ll scope your color theory needs and share a proposal.
- Free 30-min consult
- Senior specialist
- No obligation