Google Ads Management
Search, Shopping, Performance Max, Demand Gen and YouTube — all managed by a senior specialist, all optimised weekly, all tied back to pipeline.
- ₹50 Cr+ ad spend managed
- ≥ 3.8x ROAS average
- Weekly optimisation cadence
— In one breath
Google Ads management combines Search, Shopping, Performance Max, Demand Gen and YouTube into one profitable acquisition engine. YRSK Digital manages the full account by a senior specialist — not a template — with weekly optimisation, transparent reporting and attribution back to pipeline, not just clicks.
Below: why 6 in 10 Google Ads accounts we audit are quietly wasting 30%+ of spend.
— The stakes
Automation without expertise is expensive.
Performance Max, Smart Bidding and AI creative sound great in a Google keynote. In practice, 6 in 10 accounts we audit are leaking 30–50% of spend to broad match creep, poorly-fed asset groups, misconfigured conversions or auto-applied recommendations no one reviewed. The AI is only as good as the human structuring the account.
— What we manage
The full Google Ads stack.
One team, one strategy, all five surfaces.
The workhorse — done properly.
Keyword strategy, match-type discipline, negative sculpting, ad copy testing, landing-page-CTR pairing, and quality-score-first bidding. The unglamorous work that decides whether the rest of the account has margin.
- Keyword strategy & discovery
- Match-type discipline
- Negative keyword sculpting
- RSA copy testing
- Quality Score optimisation
— The framework
The YRSK Paid Growth Loop.
Five stages, weekly cadence, quarterly recalibration.
— The proof
What weekly optimisation compounds to.
Anonymised B2B SaaS, 12-month engagement, Search + PMax + LinkedIn (via sister team).
Blended CPA
−0%
₹8,400 → ₹3,100
Monthly qualified leads
+0%
112 → 361
ROAS
+0%
1.8x → 4.6x
Wasted-spend audit found
recovered
₹3.2L/mo → ₹0.3L/mo
“They found ₹3L a month of wasted spend in week one. Twelve months in, our pipeline is 3x and our CPA is a third of what it was.”
— Head of Growth, B2B SaaS
— What’s included
Every Google Ads engagement includes:
— Who it’s for
Where Google Ads earns its budget.
B2B SaaS
Search + LinkedIn = the workhorse of most SaaS pipelines.
D2C & E-commerce
Shopping + PMax + YouTube for full-funnel commerce.
Enterprise
Category-owning Search + brand defence + video.
BFSI
Regulated categories where compliance and conversion coexist.
Healthcare
Careful audience work in restricted verticals.
Startups
Acquisition when SEO hasn’t compounded yet.
— The timeline
What the first 90 days look like.
Month 1
Audit + restructure
Full audit, conversion tracking QA, account rebuild, wasted-spend recovered.
→Month 2
Test + optimise
RSA testing live, LP variants running, weekly optimisation cadence begins.
→Month 3+
Scale
Reallocate to profitable segments, expand geographies / match types, monthly QBR rhythm.
— The comparison
YRSK vs in-house vs typical agency.
| Dimension | YRSK Digital | In-house | Typical agency |
|---|---|---|---|
| Seniority on your account | Senior specialist — named | Depends on hire | Rarely senior |
| Optimisation cadence | Weekly | Depends | Monthly (often) |
| Full-funnel coverage | Search + PMax + Shopping + YouTube | Depends on team | Often Search-only |
| Attribution model | Reviewed quarterly | Depends | Rarely reviewed |
| Reporting | Weekly dashboard + monthly QBR | Ad hoc | Monthly PDF |
| Time to first results | 30–60 days | Ramp dependent | 30–90 days |
| Ownership | You own the account | You own | Sometimes locked to agency |
— Frequently asked
Straight answers.
— Related services
Related paid + conversion capabilities.
— Ready when you are
Get a free Google Ads audit.
We’ll review your current account, map wasted spend and show you the top 10 fixes — written report, no strings.
- Free written audit
- 5 business days
- No obligation