YRSK Digital

Search — Standard service

AI Search Optimization

Get cited in AI Overviews, ChatGPT, Perplexity, Claude and Gemini — the search surfaces that never send a click but decide who’s considered.

  • 400M+ monthly LLM users
  • 47% queries show AI Overviews
  • 2026-ready

— In one breath

AI Search Optimization is the practice of getting your brand cited inside AI-generated answers — Google AI Overviews, Perplexity, ChatGPT, Claude and Gemini. Unlike classic SEO, these systems parse structured facts, entity relationships and citation sources; YRSK Digital tunes each of these so your brand becomes an unavoidable citation in your category.

Below: how AI search decides who to cite — and why classic SEO tactics undershoot.

— The stakes

400M people a month get answers without ever clicking.

ChatGPT (300M+ weekly), Perplexity (30M+ monthly), Google’s AI Overviews (on 47% of informational SERPs) — all deliver answers that cite a handful of sources and skip everyone else. If your brand isn’t in that citation set, you don’t exist in the conversation, no matter where you rank on the blue links.

— What we do

How AI engines choose who to cite.

Four levers. We tune all four.

Be someone the AI recognises.

Consistent NAP, schema.org markup, Wikidata entries where warranted, author bios, sameAs links across authoritative platforms. LLMs cite entities they can identify unambiguously.

  • Organization + Person schema
  • Wikidata / Wikipedia entity building (where warranted)
  • sameAs coverage (LinkedIn, Crunchbase, GitHub, industry directories)
  • Author bio & bylines standardised
  • Knowledge-graph verification

— The framework

How we run AI Search Optimization.

  1. 01

    AI visibility audit

    Baseline: where you’re cited today across AI Overviews, Perplexity, ChatGPT. Where competitors are cited. Where you’re missing.

  2. 02

    Entity + schema clean-up

    Fix Organization / Person / Product schema, sameAs links, author bios, knowledge-graph signals.

  3. 03

    Content restructure

    Add direct-answer blocks, structured facts, comparison tables, FAQ blocks to priority pages.

  4. 04

    Source placement

    Original data, expert commentary, publication placements, directory management — place brand facts where LLMs already trust.

  5. 05

    Monitor + iterate

    Weekly citation tracking, monthly refresh queue, quarterly strategy review.

— Early proof

From zero citations to daily.

Anonymised B2B SaaS, 6-month AI Search Optimization engagement.

AI Overview citations

from zero to daily

038

ChatGPT citations

+0%

224

Perplexity citations

+0%

119

Branded search lift

+0%

flat+41%

— What’s included

Every engagement includes:

  • AI visibility audit
  • Entity & schema clean-up
  • Author bio & bylines
  • sameAs coverage
  • Direct-answer blocks
  • FAQ blocks & JSON-LD
  • Comparison tables
  • Original data / expert commentary
  • Publication placements
  • Directory management
  • Weekly AI citation monitoring
  • Monthly reporting

— Frequently asked

Straight answers.

Fundamentals overlap — clean HTML, structured data, EEAT. But AI systems weight signals differently: entity clarity, source diversity, structured facts and freshness matter more than classic ranking factors. Optimising for one doesn’t automatically optimise for the other.

— Ready when you are

Check your AI visibility.

We’ll run 50 category queries through AI Overviews, ChatGPT and Perplexity and show you exactly where you’re cited and where competitors are winning.

  • Free AI visibility audit
  • 50 queries checked
  • No obligation

Tell us about your brand

AI Search Optimization | Rank in ChatGPT, Perplexity & Overviews | YRSK Digital