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Digital Marketing in India: Impact of the DPDP Act on Data Privacy
The introduction of India’s Digital Personal Data Protection (DPDP) Act in July 2025 is reshaping digital marketing practices across the country. The new law requires businesses to obtain explicit consent before collecting personal data, impacting targeted advertising and analytics. Marketers are now prioritizing transparency, data security, and compliance to maintain customer trust and avoid penalties.
Adapting to the DPDP Act means updating privacy policies, investing in secure data management systems, and educating teams about regulatory requirements. Brands that embrace these changes not only protect themselves legally but also enhance their reputation in a privacy-conscious market. Staying compliant is now a key component of successful digital marketing in India.