FAQ
Public Sector FAQs
5 questions
How can public-sector campaigns be measured?
Depending on the objective, metrics can include reach, website visits, information-page engagement, downloads, registrations and other defined actions.
Can SEO be used for government websites?
Yes. SEO can help users discover publicly available information, services, schemes, programmes and resources through search engines.
Can you develop websites for PSUs?
Yes. PSU website development can focus on information architecture, stakeholder journeys, search visibility, usability and content management.
What is citizen engagement marketing?
It involves using digital communication and campaigns to help citizens discover, understand and interact with relevant public information or services.
Can digital marketing support government awareness campaigns?
Yes. Search, social, display, content and other digital channels can be used to increase awareness of relevant public initiatives.
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