FAQ
Google Ads Management FAQs
8 questions
How will we review Google Ads performance?
We review spend, clicks, conversions, conversion rate and cost per lead alongside available lead quality data. Where CRM and revenue tracking support it, we also assess sales opportunities and return on ad spend. Reviews explain what changed, what the data suggests and which actions come next.
How soon can Google Ads campaigns deliver results?
Campaigns can start generating traffic once approved and running, but dependable performance takes time to assess. The review timeline depends on search demand, budget, conversion volume and your sales cycle. We use initial data to improve targeting and messaging, then evaluate lead quality as your sales team follows up.
What do your PPC management services include, and how is pricing decided?
The proposed scope covers account review, keyword research, campaign setup, ad copy, tracking, optimisation and reporting. Management fees depend on account complexity, campaign types, markets and agreed work. Google advertising spend is a separate budget from agency management fees; both should be defined in your proposal.
Do we need a new website to run Google Ads?
Not necessarily. Your existing website may be suitable if it works well on mobile, explains your offer clearly and makes enquiries easy. We review relevant pages and recommend focused changes. Dedicated landing pages may help when different campaigns serve distinct products, industries or buyer requirements.
Can you guarantee leads or a specific return on ad spend?
No. Results depend on demand, competition, budget, your offer, landing pages and sales follow-up. We agree measurable goals and optimise towards them. For B2B businesses with longer sales cycles, qualified leads and sales opportunities can be more useful early measures than return on ad spend alone.
What is Google Ads management, and how is it different from SEO?
Google Ads management covers the planning, setup, monitoring and optimisation of paid advertising campaigns on Google. SEO improves your website's visibility in unpaid search results. Paid campaigns can begin attracting visitors after approval and launch, while SEO builds organic visibility over time. They can support a shared buyer acquisition strategy.
What will you need from our team for Google Ads Management?
We need access to relevant advertising and analytics accounts, product information, target markets, approved brand assets and landing pages. Your team should also define a qualified enquiry and share sales feedback. Any website changes, CRM connections or tracking work will need coordination with the people responsible for those systems.
Have a brief? Say hello.
Tell us where you want to grow. We’ll come back with a point of view, not a pitch deck.