Content Optimization — Spoke service
A/B Testing (Content)
A/B testing on content — headlines, hero copy, layouts — to squeeze more conversion from existing pages.
- 500+ projects
- 285% avg ROI
- Senior team on account
— In one breath
Content A/B testing services set up testing infrastructure (VWO, Optimize, Statsig), design hypotheses grounded in analytics data, run statistically-valid experiments and roll out winners. Focused on content elements: headlines, hero copy, CTA copy, layout structure.
Below: what’s included and how we work.
— What’s included
Every a/b testing (content) engagement includes:
- Testing tool setup
- Hypothesis prioritisation framework
- Test brief per experiment
- Statistical review
- Winner rollout
- Testing calendar
— Frequently asked
Straight answers.
≈10,000 monthly visitors per test page for significance in reasonable time. Below that, we run sequential tests or Bayesian methods.
— Related services
More in content optimization.
— Ready when you are
Talk to a a/b testing (content) specialist.
Free 30-minute consult with a senior lead. We’ll scope your a/b testing (content) needs and share a proposal.
- Free 30-min consult
- Senior specialist
- No obligation