Content Optimization — Spoke service
Content Updates
A monthly refresh queue that rescues declining pieces and keeps evergreen assets earning.
- 500+ projects
- 285% avg ROI
- Senior team on account
— In one breath
Content update services identify pieces losing rank or freshness signals, restructure them for current query intent, add direct-answer blocks and updated data, and re-publish. Cheaper and faster than writing new pieces — usually higher ROI.
Below: what’s included and how we work.
— What’s included
Every content updates engagement includes:
- Monthly refresh audit
- Priority queue
- Restructured H2s
- New direct-answer blocks
- Updated data & citations
- Internal link refresh
- Re-index request
— Frequently asked
Straight answers.
Top-10 performers: every 6–12 months. Declining pieces: on detection. Evergreen assets: annually minimum.
— Related services
More in content optimization.
— Ready when you are
Talk to a content updates specialist.
Free 30-minute consult with a senior lead. We’ll scope your content updates needs and share a proposal.
- Free 30-min consult
- Senior specialist
- No obligation