Content
Content Strategy Services That Plan Before We Write
Before we write a single word, we plan. Through our content strategy services, YRSK Digital defines your goals and audience, audits existing content, finds the gaps competitors have missed and builds an editorial calendar that connects every piece of content to business growth.
12+ yrs
Years of experience
100+
Clients served
600+
Projects delivered
75%
Client retention
Services
Content Strategy services
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Content Planning
Content planning services build the strategic layer: topic cluster maps, editorial calendars, production capacity planning and measurement frameworks. The plan that turns content from cost to compounding asset.
- Cluster map (hub + spokes)
- 12-month editorial calendar
- Production capacity plan
- Content briefs template
- Success metrics framework
Content Audit
Content audit services catalogue every published piece, score it by traffic, rankings, conversions and freshness, and produce a decision matrix: keep-as-is, refresh, consolidate, redirect or delete.
- Full content inventory
- Traffic & ranking scoring
- Refresh priority queue
- Consolidation candidates
- Redirect map
- Delete list with justification
Editorial Calendar Management
Editorial calendar services build the operational content plan: what publishes when, on which channel, for which audience, tied to which product/business milestone. Delivered as a Notion or Airtable workspace your team can run day-to-day.
- 12-week calendar
- Weekly cadence design
- Channel + format mapping
- Business-milestone alignment
- Notion/Airtable workspace
- Editorial workflow (draft → review → publish)
Content Strategy Goals
Content goal setting services define what success looks like: which metrics matter (organic sessions, ranking keywords, MQLs, AI-Overview citations, share-of-voice), what target level, on what timeline. So the content program stops running on vibes.
- Metric selection
- Baseline benchmarking
- 12-month target setting
- Reporting cadence design
- Owner accountability map
Target Audience Research
Target audience research services build actionable audience profiles from real customer interviews, surveys, sales-call transcripts and community observation. Delivered as personas + jobs-to-be-done + language-of-the-customer document teams can write from.
- 5–15 customer interviews
- Survey design + analysis
- Sales-call transcript review
- JTBD mapping
- Voice-of-customer document
- Persona documentation
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