Content Strategy — Spoke service
Target Audience
Real audience research — interviews, surveys, JTBD analysis — not guesswork personas.
- 500+ projects
- 285% avg ROI
- Senior team on account
— In one breath
Target audience research services build actionable audience profiles from real customer interviews, surveys, sales-call transcripts and community observation. Delivered as personas + jobs-to-be-done + language-of-the-customer document teams can write from.
Below: what’s included and how we work.
— What’s included
Every target audience engagement includes:
- 5–15 customer interviews
- Survey design + analysis
- Sales-call transcript review
- JTBD mapping
- Voice-of-customer document
- Persona documentation
— Frequently asked
Straight answers.
Personas describe who someone is. JTBD describes what they’re trying to accomplish. JTBD is more useful for content because it maps to search intent.
— Related services
More in content strategy.
— Ready when you are
Talk to a target audience specialist.
Free 30-minute consult with a senior lead. We’ll scope your target audience needs and share a proposal.
- Free 30-min consult
- Senior specialist
- No obligation