Content Refresh · FAQ
What outcomes can we expect from content refresh?
The work is intended to help you keep valuable content accurate and relevant, with progress assessed through information accuracy, intent alignment and post-update behaviour. Updates do not automatically improve rankings; unnecessary changes can remove useful context or disrupt an effective page. We agree suitable quality criteria and explain uncertainty in the findings. Commercial results are not guaranteed.
How we help
Have a brief? Say hello.
Tell us where you want to grow. We’ll come back with a point of view, not a pitch deck.